DESIGN MANAGER
VP Racing Fuels, Inc. | Feb 2023 – Present

• Led the brand logo and identity refresh across three product categories—Race Fuel, Motor Oil, and Outdoor Equipment Fuel—by developing compelling packaging and label designs that effectively sold the strategy and delivered consistency, continuity, and stronger shelf impact across the each product line redesign.

• Spearheaded brand strategy initiatives, ensuring consistency across digital, print, and product packaging while aligning with business growth objectives.

• Overhauled sales collateral, creating a cohesive design system that enhanced communication and empowered the sales team to effectively convey product benefits in B2B and B2C markets.

• Developed a high-visibility, consumer-friendly concept for the Bulk Additive Program at the pump, strengthening brand recall and customer adoption at a VP Racing gas station.

SENIOR GRAPHIC DESIGNER
VP Racing Fuels, Inc. | Apr 2022 – Feb 2023

• Led and mentored a team, streamlining design processes to improve productivity and efficiency across the marketing department.

• Restructured and redesigned the B2B Partner Portal (SharePoint), improving the user experience through better navigation and content organization.

• Created a collateral management system with 20+ templates, enabling seamless production of marketing materials such as flyers, brochures, and sell sheets.

• Collaborated with marketing and sales teams to develop and execute campaigns for subsidiary businesses, contributing to overall brand expansion.

GRAPHIC DESIGNER
VP Racing Fuels, Inc. | Sep 2020 – Apr 2022

• Achieved a 100% increase in project completion by streamlining design workflows, optimizing the Marketing Server with organized file systems and naming conventions, and fostering cross-departmental collaboration.

• Directed the product labeling lifecycle, implementing a robust labeling process to enhance coordination across teams and ensure efficiency.

• Strengthened the brand presence for VP subsidiary businesses by designing new branding identities and creating marketing materials, contributing to increased brand visibility and market growth.

• Played a pivotal role in defining brand strategies for new products, ensuring cohesive messaging and design consistency across platforms.

GRAPHIC DESIGNER / PRODUCTION ARTIST
One Stop Print Shop | Jan 2018 – Sept 2020

• Collaborated with small business owners to design and produce marketing materials that elevated their brand presence, including logos, brochures, business cards, and promotional items.

• Built long-term client relationships by providing personalized design advice and hands-on production support.

• Leveraged expertise in both design and production to deliver high-quality, budget-conscious solutions tailored to client needs.

MARKETING SPECIALIST
Colorado Painting | Mar 2017 – Dec 2018

• Led the company’s rebranding initiative, designing new branded elements and ensuring consistent application across digital and print media.

• Developed a comprehensive sales toolkit for the sales team, facilitating professional deal closures, and new customers through a referral program.

• Executed cohesive marketing strategies across web and social platforms, enhancing brand visibility and customer engagement.

• Managed potential sales leads and handled customer inquiries via SalesForce, contributing to improved customer communication and experience.

MARKETING & DESIGN SPECIALIST
West Star Bank | May 2013 – Aug 2016

• Designed and executed innovative mini-marketing campaigns to enhance the annual marketing strategy, promoting various business lines and monthly promotions through eye-catching signage, engaging printed materials, and compelling social media posts.

• Developed comprehensive event marketing materials for the bank’s 25th anniversary, community events, and fundraising campaigns, which significantly boosted community engagement and brand visibility.

• Strengthened branding consistency on social media by capturing and editing professional portraits of the executive team and branch managers, creating visually appealing assets for platforms like Facebook, Instagram, and LinkedIn to reflect the bank’s values.

PUBLIC RELATIONS DIRECTOR
ASNMSU | May 2011 – Dec 2012

• Planned and promoted community service projects and campus events through creative design collateral and giveaways.

• Implemented a five-year brand identity rule to maintain logo consistency.

• Managed digital signage across the university and oversaw a substantial budget and intern team.